Who Was The Barolo Influencer in the 19th Century?
Yes, there were wine influencers back in the day before social media! Take Thomas Jefferson for example or our featured wine lover and marketer in Barolo, Juliette Colbert in the early/mid-1900s. Many attribute her to being one of the founders of Barolo and a woman who helped turn Nebbiolo into Barolo by making it dry. This was a time when she shared the wine with King Carlo Alberto who ended up loving it and buying more property in the Langhe for wine making. Would you like to learn more about this fascinating woman?
Watch my interview below with Suzanne Hoffman, author of Labor of Love, where we discuss this strong and generous woman.